Online store expansion to the UK
King of the European e‑commerce market
The UK is the most advanced and developed European e‑commerce market and the fourth largest e‑commerce market in the world. Thanks to the popularity of buying online in the UK, e‑commerce has a significant share of the overall retail market.
WHY EXPAND
YOUR E‑SHOP
TO THE UK?
A large and constantly‑growing market, a high degree of digitalization and popularity of online shopping, efficient logistics and a very small language barrier. All this makes Britain a frequent target for expansion by foreign e‑shops.
LARGE AND DEVELOPED E‑COMMERCE MARKET
The UK e‑commerce market is highly developed. It is expected to reach over USD 750 billion by 2029. This means that it will grow at an average rate of 21.76% between 2024‑2029.
HUGE PURCHASING POWER OF BRITISH CONSUMERS
British consumers have huge purchasing power. After leaving the EU, the market opened up to global trade, which can also benefit foreign e‑shops that can offer top‑quality services and products at competitive prices.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO THE UK?
Expansion into the UK is particularly attractive due to the size of the UK’s online market, Britons’ high purchasing power and widespread online shopping. However, entering the UK e‑commerce market requires experience, a sufficient budget and very careful preparation and implementation.
Due to high technological maturity, market penetration and customer solvency, competition between e‑shops in Britain is high. Before expanding your e‑shop, we recommend that you properly analyse the UK market and the competition in the relevant segment.
Customers in Britain are very sensitive to prices in e‑shops due to the ongoing cost of living crisis. They expect transparent pricing, free or inexpensive delivery and a simple return process for purchased goods. Delivery speed is becoming increasingly important. Therefore, micrologistics centres to speed up delivery services and reduce the carbon footprint are being set up across the UK.
Amazon is the strongest player in the UK e‑commerce market, with Sainsburys, Tesco, Asda and Argos among other strong sellers. Don’t forget to continuously implement new trends, offer interesting loyalty programmes and promotions, collect positive references and run other promo activities that can be helpful in the competitive battle. From the perspective of PPC campaigns and other online marketing, higher costs should be expected.
More than 70% of online purchases in the UK are made using PayPal. Other more widespread methods are bank card payment (about 17%) and deferred payment systems (especially Klarna). Cash on delivery and bank transfer payments are used only marginally by the British.
Price comparators and marketplaces are also popular with online customers in the UK. Some of the best known are eBay.co.uk, Kelkoo.co.uk and PriceSpy.
We will be happy to prepare tailor‑made research into the British e‑commerce market, your British competition and other information, including what to look out for when expanding your e‑shop to the UK.
WHY EXPAND INTO THE UK WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED TO EXPAND INTO THE UK?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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