Online store expansion to Switzerland
The icing on the e‑commerce cake
Switzerland is not a member of the EU or EEA, but maintains a strong commitment to free trade. It is among the nine richest countries in the world by GDP and Swiss purchasing power is high. Up to 90% of Swiss people shop online very often.
WHY EXPAND
YOUR E‑SHOP
TO SWITZERLAND?
High purchasing power, more than 90% of Swiss people regularly shop online. Other benefits include developed e‑commerce, the geographical location and the growing popularity of shopping in foreign e‑shops.
HIGHLY DEVELOPED SWISS E‑COMMERCE
E‑commerce sales should continue to grow by an average of 10.53% in coming years. The volume of the Swiss e‑commerce market is expected to reach USD 22.06 billion by 2029.
HIGH PURCHASING POWER AND ADVANCED INFRASTRUCTURE
A very attractive market for e-commerce – Swiss consumers like to shop online while actively using foreign e‑shops. The developed infrastructure makes it easy to deliver shipments efficiently.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO SWITZERLAND?
The population’s high purchasing power entails certain risks. It is necessary to take into account the high level of competition, which will affect the costs associated with online e‑shop marketing. In addition to Google Ads and other common advertising channels, it is advisable to think about the use of popular product comparators in Switzerland – the best‑known is probably Toppreise.ch.
Although it is not strictly necessary to have an account with a Swiss bank, opening one can bring a number of benefits to an e‑shop. A local account facilitates transactions in Swiss Francs (CHF), increases e‑shop trustworthiness and reduces currency conversion fees. Don’t forget to set product prices in Swiss currency.
The country has 26 autonomous cantons and three official languages: German, French and Italian. Instead of being afraid of language fragmentation, use it to your advantage. Use the translation of your e‑shop into German to also expand into Germany and Austria. Likewise, you can use your French and Italian texts to expand your e‑shop into France and Italy, too.
Besides selling through your own e‑shop, you can also consider selling through some of the online marketplaces that operate in Switzerland. They include the Digitec.ch, Amazon.de, Nespresso.com and Brack.ch platforms. When selling through your own e‑shop, don’t forget about a suitably chosen Swiss e‑shop domain, perfect optimization of the e‑shop for mobile devices (most people actively use a smart phone) or effective pricing with regard to the population’s purchasing power.
When it comes to pricing strategies, however, keep in mind that while the Swiss are a wealthy nation, they are very happy to buy from foreign e‑shops precisely because of the lower price. Other reasons are the greater choice and growing availability and reliability of foreign online sellers.
We will be happy to prepare tailor‑made research into the Swiss e‑commerce market, your Swiss competition and other information, including what to look out for when expanding your e‑shop to Switzerland.
WHY EXPAND INTO SWITZERLAND WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO SWITZERLAND?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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