Online store expansion to Sweden
A fertile e‑commerce market
Sweden is a country with a high standard of living where e‑commerce is booming and digital payments dominate. More than 85% of Swedes regularly shop in local and foreign e‑shops. Expansion to Sweden thus offers very fertile ground for growth.
WHY EXPAND
YOUR E‑SHOP
TO SWEDEN?
Mature e‑commerce market, high standard of living, strong trust in online shopping, very efficient logistics and convenient location within the EU.
DEVELOPED AND GROWING E‑COMMERCE MARKET
The Swedish e‑commerce market is expected to grow at 4.5% per year in the coming years. It is expected to reach USD 17.5 billion in 2027. Electronics (24.7%), fashion (20.3%) and body care products (16.9%) account for the largest share of online sales.
HIGH STANDARD OF LIVING AND ADVANCED TECHNOLOGIES
Swedish consumers have high purchasing power and are willing to invest in quality products. Technological innovations support the further growth of Swedish e‑commerce. The combination of these factors creates an attractive environment for new and go‑getting e‑shops.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO SWEDEN?
The Swedish e‑commerce market is one of the most developed in Europe. Swedes shop online very often and are used to shopping in local and foreign e‑shops. So you do not necessarily have to create the impression that you are a local Swedish e‑shop, but you can use your foreign origin as a competitive advantage.
Swedish consumers have high digital literacy and prefer convenient and fast online shopping, often via mobile devices. Like other Scandinavian nations, Swedes are increasingly seeking environmentally‑friendly and sustainable products.
When shopping online, they are price‑oriented and expect a transparent and easy delivery process. In general, they have high confidence in online stores, which facilitates new customer acquisition for new e‑shops on the market. During the coronavirus pandemic, Swedes became more accustomed to buying medical and pharmaceutical products.
Even though many Swedes speak English, for a better customer experience it is advisable to have the website and e‑shop localized into Swedish. An e‑shop’s trustworthiness in the eyes of Swedish consumers is enhanced by quality reviews as well as by providing excellent customer service in Swedish with availability on a Swedish phone number.
Payment methods in Sweden are dominated by credit cards and online banking. Swish, a mobile payment application that enables instant transfers between bank accounts, is also gaining popularity. However, to increase customer confidence and shopping convenience, be sure to include the popular Klarna as a deferred payment tool in the range of methods.
We will be happy to prepare tailor‑made research into the Swedish e‑commerce market, your Swedish competition and other information, including what to look out for when expanding your e‑shop to Sweden.
WHY EXPAND INTO SWEDEN WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO SWEDEN?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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