Online store expansion to Spain
Extraordinary business opportunities
Spain is one of the largest e‑commerce markets in Europe. Year‑on‑year growth in e‑commerce steadily reaches double digits. Young Spaniards especially like to try new e‑shops. The expansion of an e‑shop to Spain brings great opportunities.
WHY EXPAND
YOUR E‑SHOP
TO SPAIN?
Spain’s growing economy, high Internet penetration (94%), further expected growth in e‑commerce and demand for quality services. All this makes it much easier for foreign e‑shops to enter the Spanish e‑commerce market.
THE CONSTANTLY GROWING SPANISH E‑COMMERCE MARKET
Thanks to continued digitalization and mobile purchases, e‑commerce revenues are projected to increase by more than 59% by 2029 compared to 2024.
HIGH DEGREE OF FOREIGN PURCHASES
More than 55% of e‑commerce transactions involve purchases from foreign e‑shops that have the trust of Spanish consumers. Spaniards are used to buying fashion, electronics and home furnishings online.
WHAT FACTORS SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO SPAIN?
Spain can be considered a mobile phone powerhouse. Almost 60% of the total number of online purchases are made from mobile devices. An e‑shop that wants to succeed in Spain must be perfectly responsive.
When shopping online, Spaniards look for convenience and simplicity. They place emphasis on affordability and quality of customer service. Free delivery is often more important to Spaniards than speed. Sustainable consumption is also an important trend, with consumers preferring products with less environmental impact. If you have such products, it is good to thoroughly communicate it.
When expanding an e‑shop to Spain, it is good not to forget the language barrier. The willingness of Spaniards to communicate in English is low when shopping online, with the majority giving preference to e‑shops in Spanish. Excellent SEO translation and localization by native speakers of Spanish are therefore among the first steps that need to be undertaken when planning e‑shop expansion.
When calling customer support, Spaniards expect availability on a Spanish telephone number. The telephone codes for Barcelona, Madrid, Valencia, Seville and other major cities hold particular credibility. A Spanish native speaker as a customer support operator should be a matter of course. Spaniards are generally very happy to call and solve their issues or questions over the phone.
With regards to payment methods, it is necessary to offer Spaniards the payment method they actually use. Preferred payment methods include PayPal (86%), credit cards (83%) and bank transfers (73%). The Bizum app, which enables instant payments between bank accounts, is becoming increasingly popular.
As in other major Western European countries, Amazon is the most popular e‑shop in Spain. Other major online sellers include ElCorteIngles.es, Apple and the Shein fashion e‑shop. Price comparators and marketplaces are popular in Spain, as is reflected in the fact that Spaniards make approximately 75% of all their online purchases through these.
We will be happy to prepare tailor‑made research into the Spanish e‑commerce market, your Spanish competition and other information, including what to look out for when expanding your e‑shop to Spain.
WHY EXPAND INTO SPAIN WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED TO EXPAND INTO SPAIN?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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