Online store expansion to Slovenia
The Switzerland of Eastern Europe
Slovenia is a very advanced economy compared to other Central European countries. For e‑shops, Slovenia is an attractive target abroad due to its growing e‑commerce market, low number of active e‑shops and Slovenians’ high purchasing power.
WHY EXPAND
YOUR E‑SHOP
TO SLOVENIA?
Growing e‑commerce, advanced digitalization, low competition, high purchasing power of the population and strategic location. All this makes Slovenia a very interesting opportunity for foreign expansion.
STABLE GROWTH OF SLOVENIAN E‑COMMERCE
Expected year‑on-year e-commerce growth of 4.4% will result in a projected market volume of USD 752.8 million by 2028.
LOW COMPETITION AND CHEAP SHIPPING
The Slovenian e‑commerce market is still not saturated and therefore has space for new e‑shops. Its geographical location in the middle of Europe and developed logistics make Slovenia a great opportunity.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO SLOVENIA?
When expanding your e‑shop into Slovenia, do not underestimate the need for high quality translations and localization into Slovenian. Professional translation of pages and product descriptions increases the trustworthiness of your e‑shop in the eyes of Slovenians. The website must, of course, be fully responsive – more than 50% of Slovenians like to use smartphones for shopping. For excellent SEO search results, we recommend conducting a professional keyword analysis and running the e‑shop on a suitably selected Slovenian domain.
For effective online marketing, use not only classic PPC ads, but also product promotion on social media. Facebook is especially popular among Slovenians, who use it very actively.
Slovenian customers are price sensitive, so it is advisable to actively use Black Friday‑type discounts. They are very popular among Slovenians. In addition to sales through your own e‑shop, it is also possible to sell through marketplaces – Amazon and eBay are the most popular in Slovenia.
Even though Slovenians speak English the best out of all the post‑socialist countries (approximately 2/3 of the population speaks a foreign language), they prefer customer support that communicates in Slovenian for communication with an e‑shop. This also means that the customer helpline should naturally be available on a local Slovenian telephone number. This will make an e‑shop seem trustworthy to Slovenian online customers and improve awareness of it in their eyes.
We will be happy to prepare tailor‑made research into the Slovenian e‑commerce market, your Slovenian competition and other information, including what to look out for when expanding your e‑shop to Slovenia.
WHY EXPAND INTO SLOVENIA WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO SLOVENIA?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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