Online store expansion to Romania
Balkan tiger
Romania is a large and fast-growing e-commerce market in the EU. Take advantage of this Balkan opportunity and accept the challenge. With the help of NK Expand, your e-shop will reach this attractive market smoothly and successfully.
WHY EXPAND
YOUR E‑SHOP
TO ROMANIA?
Rapid year‑on-year growth of e‑commerce, the low number of active e‑shops and lower costs of online marketing and e‑shop operation compared to other countries.
HIGH YEAR‑ON‑YEAR INCREASE IN E‑COMMERCE
The growing e‑commerce market in Romania offers an ideal opportunity for expanding e‑shops. The expected growth of e‑commerce will be approximately 7.4% per year until 2028.
BENEFITS OF THE ROMANIAN MARKET
Low competition and increasing interest in online shopping in Romania means there is great market potential for new e‑shops compared to countries in Western Europe.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO ROMANIA?
Expanding an e‑shop to Romania is full of challenges. In particular, it requires quality translation and localization adapted to Romanian culture and customs. Customization of an e‑shop for mobile devices is also necessary, as more than 80% of online purchases are made this way. An e-shop’s trustworthiness is also enhanced by customer support in Romanian and operators available on a Romanian phone number. This is because only a small proportion of Romanian online customers shop in foreign e-shops. By contrast, more than 90% of Romanians prefer to buy from localized e‑shops in Romanian.
Up to 87% of transactions are cash on delivery, so it is important to offer this payment method in particular. The vast majority of Romanians (84%) have shipments delivered directly to their homes. We recommend considering opening an account with a Romanian bank to enable customers to make domestic payments.
Specific to the Romanian market is filling in personal data about shoppers, including their district, when placing orders. This applies to sellers with a VAT registration in Romania.
We will be happy to prepare tailor‑made research into the Romanian e‑commerce market, your Romanian competition and other information, including what to look out for when expanding your e‑shop to Romania.
WHY EXPAND INTO ROMANIA WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO ROMANIA?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
Contact us
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