Online store expansion to Portugal
Increasing popularity of online shopping
The Portuguese e‑commerce market is dynamically evolving and growth is expected. However, interest in online shopping is still below the European average. We can help you overcome language barriers and make the most of this growing market.
WHY EXPAND
YOUR E‑SHOP
TO PORTUGAL?
The stable and growing Portuguese economy, high Internet penetration, but above all, the ever‑increasing interest of Portuguese people in online shopping in local and foreign e‑shops.
ATTRACTIVE AND GROWING E‑COMMERCE MARKET
Portugal is an attractive destination due to its strong economy, the dynamic growth of e‑commerce and growing popularity of mobile shopping. E‑commerce is expected to grow by 8.6% year‑on‑year until 2028.
PORTUGUESE INTEREST IN FOREIGN PRODUCTS
Traditionally, there is high interest in foreign goods among Portuguese consumers. If you have quality and authentic products, you have a great chance to succeed on the growing Portuguese market and gain new customers for your e‑shop.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO PORTUGAL?
The degree of competition between e‑shops in Portugal is high, which is due to technological developments and the population’s wealth. Portuguese customers expect high quality and authenticity of products and customer service when shopping online. The expansion of an e‑shop into Portugal therefore requires a thorough knowledge of the competition, the market environment and popular trends.
Popular categories of products purchased are hobby and leisure (24%), followed by electronics (22%) and fashion (19%). Online shopping for groceries and home furnishings is also becoming increasingly popular. Amazon, Worten.pt, Continente.pt, Fnac.pt and Zalando dominate the market as the major players.
Portuguese people enjoy a high level of customer service in their native language with availability on a local phone number. Attention should also be paid to quality translation and localization. Only then will an e‑shop appear trustworthy in the eyes of Portuguese online customers.
You can also benefit from working with local logistics companies, as the Portuguese favour domestic carriers, value efficient shipment and a free or cheap return process.
The most common payment method is Multibanco – a system allowing payments via bank transfers or at ATMs. Another popular method is the MB Way mobile app, which is used by up to 76% of online shoppers. Credit and debit cards are used less frequently than in other European countries, in only 20% of transactions. Don’t forget to include cash on delivery in your payment methods. It is still quite popular in Portugal.
We will be happy to prepare tailor‑made research into the Portuguese e‑commerce market, your Portuguese competition and other information, including what to look out for when expanding your e‑shop to Portugal.
WHY EXPAND INTO PORTUGAL WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO PORTUGAL?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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