Online store expansion to Poland
Huge market full of opportunities
Poland, the ninth largest country in Europe and sixth most populous country in the EU, has a dynamic e‑commerce market with huge potential for expansion. Offer bargain prices, discounts or free shipping and successfully establish yourself there.
WHY EXPAND
YOUR E‑SHOP
TO POLAND?
Large and constantly growing e‑commerce market, huge number of online shoppers, low operating costs, online marketing and logistics.
THE CONSTANTLY GROWING POLISH E‑COMMERCE MARKET
The huge and constantly growing e‑commerce market offers new market opportunities despite a significant degree of competition.
HIGH PROPORTION OF ONLINE SHOPPERS
Around 70% of Poles regularly shop online. With a population of 38 million, Polish e‑commerce is becoming a significant opportunity for e‑shops looking for new customers.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO POLAND?
Because of their low knowledge of foreign languages, Poles prefer to communicate in their native language. In addition, they expect efficient customer support in Polish available on a Polish phone number. Up to 40% of Poles expect a response to a query within one hour.
It is advisable to run an e‑shop on a Polish domain and not underestimate professional SEO translation into Polish. A perfectly functioning responsive website must also be a matter of course as up to 62% of payments are made via mobile devices (especially BLIK). An e‑shop’s trustworthiness is also enhanced by a Polish bank account and the option of payment in Polish zloty.
The huge Polish market contains strong competitors. Crucial criteria for Poles are lower product prices, discounts and free delivery. Poles tend to be rather skeptical about shopping at foreign e‑shops; it is a good idea to act like a local Polish e‑shop run by a Polish company.
We will be happy to prepare tailor‑made research into the Polish e‑commerce market, your Polish competition and other information, including what to look out for when expanding your e‑shop to Poland.
WHY EXPAND INTO POLAND WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO POLAND?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
Contact us
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