Online store expansion to Norway
The gateway to North European e‑commerce
Norwegians are among the richest and most technologically advanced consumers. Thanks to the high purchasing power, growing share of mobile purchases and Norwegians’ willingness to use foreign e‑shops, Norwegian e‑commerce is growing steadily.
WHY EXPAND
YOUR E‑SHOP
TO NORWAY?
A high standard of living and purchasing power, technological maturity, a strong economy, openness to foreign e‑shops and a growing e‑commerce market.
DEVELOPED AND GROWING E‑COMMERCE MARKET
The Norwegian e‑commerce market is showing steady growth with expected sales of EUR 14.6 billion by 2027. This growth is supported by high online shopping rates and the growing demand for fast and convenient delivery.
POPULARITY OF ONLINE SHOPPING AND EFFICIENT LOGISTICS
Internet access covers 98% of the Norwegian population, including the less populated areas. This makes Norwegians shop online very often. The developed infrastructure enables fast and efficient distribution of shipments throughout the country.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO NORWAY?
Norwegian customers are very sensitive to environmentally‑friendly and sustainable products, which translates into their purchasing decisions. E‑shops that emphasize sustainability have a competitive advantage on the Norwegian e‑commerce market. It is also important to respect the local culture, so it is essential to ensure quality SEO translation and to localize your e‑shop with the help of a native speaker.
Norwegians are very open to shopping in foreign e‑shops. However, their trust is gained especially by those e‑shops that have high quality user reviews and customer recommendations.
The most popular payment methods in Norway include online payments (especially PayPal) and credit card payments. Deferred payments (especially Klarna) are also gaining popularity and Norwegians very often pay via the mobile payment app Vipps (75%).
Most Norwegians shop online through their mobile devices. From the point of view of online marketing, promotion through social media, especially the Facebook and Pinterest platforms, is becoming increasingly important.
Developed transport infrastructure makes parcel delivery very efficient. Working with proven local and international carriers such as Posten Norge, DHL, UPS and FedEX ensures fast, reliable and affordable delivery throughout Norway, including convenient and fast returns.
To gain the satisfaction and loyalty of Norwegian customers, it is essential to provide excellent customer service in Norwegian with availability on a Norwegian phone number.
We will be happy to prepare tailor‑made research into the Norwegian e‑commerce market, your Norwegian competition and other information, including what to look out for when expanding your e‑shop to Norway.
WHY EXPAND INTO NORWAY WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO NORWAY?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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