Online store expansion to the Netherlands
A rich and developed online market
Despite its size, the Netherlands is one of Europe’s largest e‑commerce markets. More than 3% of its GDP comes from online shopping. For Czech e‑shops, the Netherlands is a very frequent target for expansion, after Germany. Take this opportunity!
WHY EXPAND
YOUR E‑SHOP TO
THE NETHERLANDS?
The huge purchasing power (90% of people shop online), one of the highest GDP numbers in the world and communication in both English and Dutch.
THE GROWING DUTCH
E-COMMERCE MARKET
The Netherlands is one of the richest economies in the world. Moreover, its e‑commerce sector has been growing steadily since 2005, with more than 90% of its population shopping online regularly. All this makes the Netherlands a very attractive opportunity for the expansion of an e‑shop abroad.
SOPHISTICATED LOGISTICS FROM THE CZECH REPUBLIC AND EASY COMMUNICATION
The Dutch have an excellent command of English, which is also commonly used when drawing up contracts with suppliers and business partners.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO THE NETHERLANDS?
The main barriers to entry into the Dutch e‑commerce market are mainly high competition, the consolidated online market and the presence of established sellers with a strong market position, trusted references and loyal customers. The biggest players include the e‑shop BOL.com, a subsidiary of Ahold Delhaize, which dominates the market. BOL.com also acts as a marketplace for other e‑shops, which provides an opportunity for companies that decide to expand into the Dutch market.
Due to the intensely competitive environment, it is essential that e‑shops have a clearly defined competitive strategy when entering the Dutch market. This should include a unique product offering, a high standard of customer service and effective online marketing activities.
The Netherlands has strict laws regarding consumer protection, data protection (GDPR) and e‑commerce regulation. These regulations may differ from Czech standards, so it is crucial to ensure that your business meets all requirements of Dutch legislation.
The next important step is to localize the e‑shop. Although English is widely used in the Netherlands, many customers prefer to shop in Dutch. It is therefore essential to ensure quality translations of websites and product descriptions. Don’t forget about keyword analysis in Dutch. Only then will your e-shop be SEO optimized and easily visible in organic search results.
To increase an e‑shop’s trustworthiness, we recommend running customer support in Dutch and on a Dutch phone number.
We will be happy to prepare tailor‑made research into the Dutch e‑commerce market, your Dutch competition and other information, including what to look out for when expanding your e‑shop to the Netherlands.
WHY EXPAND INTO THE NETHERLANDS WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO THE NETHERLANDS?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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