Online store expansion to Lithuania
Technological hub of the Baltics
Lithuania is the largest Baltic state and sees a large increase in online shoppers every year. This growth is supported by high Internet and smartphone penetration. The dynamic Lithuanian e‑commerce market thus offers enormous potential.
WHY EXPAND
YOUR E‑SHOP TO
LITHUANIA?
The steady growth of the e‑commerce market, great popularity of digital transactions among the population, diversified shipping options, increasing number of online shoppers and advanced infrastructure.
CONTINUOUS GROWTH OF LITHUANIAN E‑COMMERCE
The volume of Latvian e‑commerce is growing significantly. It is estimated that it will reach USD 1.12 billion in 2029. This represents an increase of 54.05% compared to 2023.
INCREASING NUMBER OF E‑COMMERCE USERS
The number of online shoppers in Latvia is constantly growing. Mobile payments and e‑commerce apps are gaining popularity among the population. Foreign e‑shops therefore have an ideal opportunity to reach an increasing number of consumers.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING TO LITHUANIA?
The success of an e‑shop on the Lithuanian market depends on the thorough localization of the website and e‑shop into Lithuanian, as many Lithuanians do not speak any world language and prefer shopping and related communication in Lithuanian. Quality customer service with support in Lithuanian and availability on a local Lithuanian phone number will be a matter of course.
Interestingly, the Lithuanian market almost completely lacks price and goods comparators. Lithuanians are used to buying directly in e‑shops. The dominant international and local players include Pigu, Senukai, Topsport, Go3 and Telia.
Credit cards are the most popular payment method in Lithuania, used by 34% of online shoppers. BankLink apps and digital wallet payments (in particular PayPal and Alipay) are also popular. On the contrary, cash on delivery, which is currently used mainly by older consumers, is on the decline.
It is advisable to offer preferred carriers for parcel delivery, in particular Omnivu (55%), Lietuvos Poštax and DPD. It is also important to offer shipment to self‑service pickup points, which are very popular in Lithuania. For Lithuania, as well as Estonia and Latvia, it is appropriate to consider storage directly in Lithuania, to ensure the fastest possible delivery of shipments.
We will be happy to prepare tailor‑made research into the Lithuanian e‑commerce market, your Lithuanian competition and other information, including what to look out for when expanding your e‑shop to Lithuania.
WHY EXPAND INTO LITHUANIA WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO LITHUANIA?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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