Online store expansion to Latvia
E‑commerce jewel of the Baltics
Latvia is a dynamically developing economy in the heart of the Baltics that is rapidly becoming an important e‑commerce market. Growing interest in online shopping and developed infrastructure makes it an ideal opportunity for expansion.
WHY EXPAND
YOUR E‑SHOP TO
LATVIA?
A growing e‑commerce market with the prospect of further growth in the coming years, high Internet penetration, increasing incomes and growing interest in online shopping.
SIGNIFICANT GROWTH OF THE LATVIAN E‑COMMERCE MARKET
The volume of Latvian e‑commerce is growing significantly. It is estimated that it will reach USD 1.12 billion in 2029. This represents an increase of 54.05% compared to 2023.
INCREASING NUMBER OF E‑COMMERCE USERS
The number of online shoppers in Latvia is constantly growing. Mobile payments and e‑commerce apps are gaining popularity among the population. Foreign e‑shops therefore have an ideal opportunity to reach an increasing number of consumers.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING TO LATVIA?
When expanding an e-shop into Latvia, it is important to respect local culture and traditions. Latvians value quality and transparency, so it is important that your e‑shop is localized into Latvian. Ensuring high‑quality SEO translation and localization by a native speaker increases the trustworthiness of an e‑shop and the loyalty of local consumers. Latvians, similar to other Baltic nations, respond positively to quality user reviews. It is therefore important to collect customer recommendations and use them when communicating with other potential customers.
In Latvia, online shopping is dominated by credit cards and online bank transfers. Services such as Swebank and SEB bank, in particular, are among the most popular. Also popular is the Yandex.Money digital wallet, which in cooperation with Baltic Payment Solutions enables charging of accounts and payments for services at kiosks.
Cooperation with tried‑and‑trusted carriers such as Omniva, DPD and Latvijas Pasts is crucial for efficient logistics and reliable shipping in Latvia. Almost 70% of Latvians prefer delivery to self‑service pickup boxes when shopping online.
The Latvian e‑commerce market is home to several strong players. The most visited e‑shop in the country is consistently 220.lv. Other favourites include electronics e‑shops such as Go3.lv and 1a.lv. In order to get ahead, it is essential to offer something that these giants do not have. This can be a specific range, exceptional customer service or special promotions and discounts.
We will be happy to prepare tailor‑made research into the Latvian e‑commerce market, your Latvian competition and other information, including what to look out for when expanding your e‑shop to Latvia.
WHY EXPAND INTO LATVIA WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO LATVIA?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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