Online store expansion to Greece
Land of undiscovered possibilities
Greece is a land of thousands of islands, olives and undiscovered opportunities for e‑shops. The Greek e‑commerce market is still less developed. Competition is low and for Czech e‑shops it is an interesting target for foreign expansion.
WHY EXPAND
YOUR E‑SHOP TO
GREECE?
Double‑digit dynamic growth of e‑commerce and significantly increasing interest in online shopping among the Greek population. This combination makes Greece the future Eldorado of e‑commerce.
RAPID GROWTH OF GREEK E‑COMMERCE MARKET
The Greek e‑commerce market has grown by 20% year on year in recent years. It is expected to continue to grow faster than in other European countries, reaching USD 6.725 million by 2025.
LOW LEVEL OF COMPETITION ON GREEK ONLINE MARKET
In previous years, only 69% of Greek internet users bought at least 1 product online. This points to considerable scope for further growth of e‑commerce in Greece.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING TO GREECE?
Most online shoppers in Greece buy from national sellers (87%). Around one in three Greeks also buys online from sellers in other EU countries. When expanding an e‑shop into Greece, it is good not to forget the patriotism of local online customers. Quality SEO translation and localization by Greek native speakers is be a must.
Among Greek e‑shops, the most frequently used delivery service provider is ACS. Around 43% of Greek e‑shops use it. Other popular logistics service providers are ELTA and Geniki Taxydromiki. In terms of payment methods, Greeks prefer cash on delivery (80%), but credit and debit cards (95%), bank transfer and PayPal are also becoming more widespread. Digital wallets are relatively scarcely used by only about 6% of e-shops.
Greeks, like Italians and Romanians, like talking and prefer to use the phone when contacting customer support in Greek. For a customer line, it will be necessary to ensure its local character and provide it using Greek native speakers and on a Greek telephone number.
We recommend running an e‑shop on a Greek domain to give it a local feel. And as soon as possible, start collecting quality user reviews and recommendations and then use them effectively when communicating with customers and in other channels of your online marketing in Greek. Do not forget to provide a collection point with a Greek address. This significantly improves the trustworthiness of the e‑shop.
Online customers in Greece are very price sensitive and prefer to shop in e‑shops because of their lower prices and wider range. When choosing an e‑shop, Greeks consider, in addition to the price, their trustworthiness, the option of a secure payment method, the choice of fast and trouble‑free delivery by a known carrier, clear e‑shop websites and positive reviews by e-shop customers.
We will be happy to prepare tailor‑made research into the Greek e‑commerce market, your Greek competition and other information, including what to look out for when expanding your e‑shop to Greece.
WHY EXPAND INTO GREECE WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO LITHUANIA?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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