Online store expansion to Germany
A huge, but difficult online market
Germany is the most economically powerful country in Europe where 90% of people are active internet users. They are literally taking online shopping by storm. You can be sure NK Expand will help your e‑shop successfully enter this huge market.
WHY EXPAND
YOUR E‑SHOP
TO GERMANY?
Higher prices in German e‑shops mean higher margins. If you have something to offer and can also satisfy demanding German online customers, we will help you succeed in this market.
THE VAST VOLUME OF GERMAN E‑COMMERCE
The German e‑commerce volume has been steadily growing every year. It is projected to reach sales of up to EUR 120 billion in 2024.
LOW DISTRIBUTION COSTS AND HIGH PURCHASING POWER
Germany = huge market full of customers with high purchasing power. Due to geographical proximity and excellent logistical links, distribution costs are relatively low.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO GERMANY?
German customers have high demands in terms of product quality and customer services. But they are also willing to pay a reasonable amount for it. If your e‑shop is certified – for example by Trusted Shops – with a number of positive references, functioning customer service in German and availability on a German phone number, this increases its trustworthiness in the eyes of the German consumer.
Professional translation of an e‑shop into German with the help of native speakers of German is an absolute must. Germans do not like to shop abroad and prefer trustworthy e‑shops in German when shopping. PayPal (49%) is the most popular payment method, while invoice payments (23%) also remain highly popular. It will be appropriate to consider opening a bank account with a German bank.
The strong German economy’s weakness is lower purchasing power in the eastern part of the country. Keep this in mind when targeting your advertising geographically.
We will be happy to prepare tailor‑made research into the German e‑commerce market, your German competition and other information, including what to look out for when expanding your e‑shop to Germany.
WHY EXPAND INTO GERMANY WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO GERMANY?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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