Online store expansion to France
The door to French‑speaking markets
Ideally located in Europe, France has a great reputation. It borders large countries and its e‑commerce market is the seventh largest in the world. It thus represents a superb opportunity for e‑shops to expand and acquire new customers.
WHY EXPAND
YOUR E‑SHOP
TO FRANCE?
Strong and stable growth of e‑commerce, broad customer base, geographical proximity, advanced logistics, and availability of localization.
STRONG AND STEADY
E‑COMMERCE GROWTH
The French e‑commerce market is growing at a steady double‑digit rate. Together with the growing number of online shoppers, it provides an attractive opportunity for international expansion.
HIGH POTENTIAL FOR
EXPANSION
Online shopping has become an integral part of French people’s lives. The key sectors are fashion, electronics and cosmetics, which are growing at 12‑18% per year.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO FRANCE?
First and foremost, it is important not to forget the strength of patriotism of the French. The French clearly prefer e‑shops in French when shopping online. High‑quality SEO translation and localization by a French native speaker are therefore clearly a must.
Up to 55% of all online purchases in France are made via mobile devices, a significant shift towards convenience and flexibility. Consumers place great emphasis on sustainability when shopping online, forcing e‑shops to offer environmentally friendly products and transparent supply chains.
The French, like the Germans, Italians or Spaniards, have a liking for good quality user reviews and recommendations. It is therefore essential to collect these right from the launch of the French e‑shop and to use them effectively in communications with customers.
Among the possible payment methods in France, bank card payments are the most popular (52%). Other payment methods include digital wallet payments (27%) and mobile payments (38%). Deferred payments (the Buy Now, Pay Later system) are also on the rise, most often via the Klarna and Alma apps. The French prefer to pay by bank transfer for major purchases and international transactions. Other payment methods are negligible in France.
As in other major Western European countries, Amazon is the most popular e‑shop in France. Other major online sellers include Cdiscount, Vente‑Privee, Auchan and Fnac. Approximately 45% of purchases are made via an online marketplace.
When expanding an e‑shop to France, it is necessary to focus on using perfect French, both in the translation and localization of the website, including product descriptions, and in customer support. The French expect to be able to call a local French telephone number and communicate in French with a French native speaker.
We will be happy to prepare tailor‑made research into the French e‑commerce market, your French competition and other information, including what to look out for when expanding your e‑shop to France.
WHY EXPAND INTO FRANCE WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO FRANCE?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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