Online store expansion to Finland
The Northern Lights on the e‑commerce market
Finland is a major player in e‑commerce and literally shines in this area. Thanks to its ties to other Nordic countries, it is an ideal gateway into the Scandinavian e‑commerce market. This opens the way for foreign e‑shops to reach new customers.
WHY EXPAND
YOUR E‑SHOP
TO FINLAND?
Stable market growth, popularity of online shopping, developed cross‑border e‑commerce market, technologically advanced population and innovation‑packed e‑commerce environment.
STABLE AND GROWING
E‑COMMERCE MARKET
Despite a slight slowdown in 2024, Finnish e‑commerce continues to grow, with expectations of a total volume of EUR 8.82 billion by 2029. The largest segment of the Finnish e‑commerce market is hobby and leisure.
HIGH INTERNET PENETRATION AMONG FINNS
97% of the Finnish population use the internet and 81% shop online regularly. Finnish consumers prefer local e‑shops, but shopping at foreign e‑shops is also very popular.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO FINLAND?
One of the main challenges when expanding an e‑shop into the Finnish market is complex and specific local legislation. We therefore recommend conducting thorough market research and preparing for all requirements, including EU consumer protection rules.
Most Finns speak at least one foreign language, but for maximum efficiency your e‑shop should be translated into Finnish and localized for the Finnish cultural environment. Finns have great trust in foreign e‑shops, but more than 65% of Finnish online shoppers prefer to buy from local Finnish e‑shops. When it comes to buying decisions, the most important criterion for Finns is price and they are very sensitive to it.
For customer support, it is important to ensure communication in Finnish and to have a Finnish phone number available. Finnish customers appreciate the opportunity to communicate in their native language, especially about prices, shipping charges, and return options.
For optimal SEO results, we recommend running an e‑shop on a Finnish domain. Although you can emphasize your foreign background, you should present yourself as a trustworthy and reliable seller. This will help your e‑shop more easily build loyalty among Finnish online customers and support successful expansion into the Finnish market.
The most popular payment methods include online bank payments due to high trust in the financial system. Mobile payments are gaining popularity especially among younger customers.
Finns prefer to work with local carriers such as Posti, and self‑service parcel machines are the preferred delivery method. Emphasis is placed on speed and reliability of delivery. However, growing environmental awareness is leading many Finnish consumers to be willing to pay more for greener shipping options.
We will be happy to prepare tailor‑made research into the Finnish e‑commerce market, your Finnish competition and other information, including what to look out for when expanding your e‑shop to Finland.
WHY EXPAND INTO FINLAND WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO FINLAND?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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