Online store expansion to Estonia
Digital Pearl of the Baltic
Estonia is a country where rich history and modern technologies intertwine to create a unique and innovative market. It is quickly becoming a key player in Baltic e‑commerce and an ideal place for e‑shops considering expansion into north Europe.
WHY EXPAND
YOUR E‑SHOP TO
ESTONIA?
High standard of living, digitalization, technologically advanced population, progressive business environment and 94% Internet penetration.
DYNAMIC E‑COMMERCE ENVIRONMENT
The volume of e‑commerce will gradually increase with expected growth of 8.45% and a value of USD 1.185 billion by 2029. The most important market segments are hobby and leisure, electronics, and fashion.
OPENNESS TO ONLINE SHOPPING AND TECHNOLOGY
Estonian consumers are open to new technologies and e‑shops from abroad. More than 75% of the population regularly shops online. For go‑getting foreign e‑shops, it is a very attractive destination for further expansion abroad.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING TO ESTONIA?
Although many Estonians speak English and also Russian, it is important to have a professionally translated and localized e‑shop in Estonian. Estonians, who are known for their adoption of e‑solutions like e‑citizenship and e‑voting, appreciate innovation and quality. They expect products and services that are at the cutting edge of technological progress while offering a high level of customer service. More than half of online purchases in Estonia are made via mobile devices.
Estonia is home to several innovative payment solutions. Many consumers prefer to pay by bank transfer, especially through SEB Pank, Swedbank and LHV. Cash on delivery, on the other hand, is very rarely used in Estonia.
Efficient logistics and the possibility of returns are the priorities when delivering shipments. Popular carriers include Omniva and its pickup boxes, through which approximately 80% of all shipments are delivered in Estonia. The other popular carriers are SmartPost, Itella, DPD and Venipak.
While global giants like Amazon and eBay are not as dominant in Estonia, local players like Euronics.ee and 1a.ee have earned the trust of local customers through their focus on quality and customer service. A certain specific in Estonia is the popular online auction and shopping platform Osta.ee.
For new e‑shops looking to enter the Estonian market, it is important to understand the local competitive environment and find unique value they can offer customers in Estonia.
We will be happy to prepare tailor‑made research into the Estonian e‑commerce market, your Estonian competition and other information, including what to look out for when expanding your e‑shop to Estonia.
WHY EXPAND INTO ESTONIA WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO ESTONIA?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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