Online store expansion to Denmark
E‑commerce star of Europe
Denmark is called one of the e‑commerce stars of Europe. A country where online shopping is not the exception, but the rule. Moreover, Danish e‑commerce will continue to grow at a dynamic pace due to high levels of digitalization and innovation.
WHY EXPAND
YOUR E‑SHOP
TO DENMARK?
Dynamic e‑commerce market, stable economic environment, high level of digitalization (88%), tech‑savvy population, openness to innovation and highly developed local logistics support.
DYNAMIC AND GROWING E‑COMMERCE MARKET
The e‑commerce market in Denmark is expected to grow by 55.02% overall between 2024 and 2029. Online sales revenues will gradually rise to EUR 11.27 billion. Danish e‑commerce therefore still has room to grow.
HIGH POPULARITY OF ONLINE SHOPPING
Thanks to the really high digitalization rate, almost 98% of Danes use the Internet and 96% of them regularly shop online. Meanwhile, 41% of consumers use a mobile phone to make online purchases.
WHAT FACTORS SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO DENMARK?
Expanding an e‑shop to Denmark is a very attractive option. But the path to success requires experience, sufficient funds and really careful preparation. Danish consumers prefer convenience and quality customer support, with growing demand for sustainable and environmentally friendly products in particular.
The degree of competition between e‑shops is high in Denmark due to the country’s technological sophistication and wealth. At the beginning of expansion to Denmark, it will be necessary to analyse the Danish market and competition.
The strongest player on the Danish e‑commerce market is Zalando, and other strong sellers include Matas, H&M, Boozt, and Shein. Attention will need to be paid to implementing new trends, devising interesting loyalty programmes, collecting positive references and other activities that will help in the competitive battle.
The most popular payment methods in Denmark are credit cards (Visa and Mastercard), online payments (PayPal, Google Pay, Klarna) and direct bank transfers. Danes often prefer shipments to be delivered to parcel shops (54%), which provides more flexibility and reduces delivery costs. Only about 30% of Danes prefer home delivery.
We will be happy to prepare tailor‑made research into the Danish e‑commerce market, your Danish competition and other information, including what to look out for when expanding your e‑shop to Denmark.
WHY EXPAND INTO DENMARK WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO DENMARK?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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