Online store expansion to Bulgaria
Promising opportunities
Bulgarians have one of the fastest internet connections in the world, which means the number of shoppers in online stores is increasing significantly every year. Despite this, Bulgarian e‑commerce is still relatively underdeveloped. Expand into Bulgaria and get your slice of the cake that is the dynamically growing Bulgarian online market!
WHY EXPAND INTO BULGARIA?
Bulgarian e‑commerce has grown significantly in recent years and is one of the fastest growing markets in Europe. Due to the small number of local online stores, a large number of foreign players operate here, through which Bulgarians make up to 60% of their online purchases.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO BULGARIA?
We recommend running your online shop on a Bulgarian domain to create the impression it is local. The impression that it is local would be significantly enhanced by providing customer support in Bulgarian through a Bulgarian telephone number. We also recommend considering setting up a Bulgarian company. This significantly improves the trustworthiness of the online store.
At first glance, Bulgarian may act as an obstacle (it is written in Cyrillic script, not Latin). However, our native speakers can skillfully handle this, providing not only professional SEO translation and localization of the online shop, but also customer support. Bulgarian customers expect and appreciate well‑translated and localized texts and the opportunity to call a local Bulgarian telephone number.
Should you require more in‑depth information on what to look out for when expanding your online store into Bulgaria, we can conduct foreign market research as part of our service.
6,9 mil.
populationlev
currency8,8%
year‑on‑year growth of e‑commerce31%
number of online shoppersca 5 000
number of online shops74%
percentage of internet users among the population1 390
population per online shop653 mil. €
e‑commerce volumeSERVICES FOR YOUR EXPANSION TO BULGARIA
Online marketing for expansion abroad
Online marketing for the foreign expansion of an e‑shop should primarily get products to sell. You can rely on our PPC campaigns, SEO optimization and trustworthy social media communications. Our SEO ad group texts, including the right keywords, will quickly turn visitors to your e‑shop into paying customers.
Content creation in foreign languages
NK Expand can help you create high‑quality content in foreign languages that will be useful and/or entertaining for your customers, which they will then be happy to share with others. Our native foreign language speakers and copywriters can create high‑quality content that respects the local culture and target group and will convert new visitors into customers. You can easily improve your business results with this form of casual marketing.
Business development for online shop expansion abroad
Are you expanding to a new market abroad with your e‑shop and would you like to improve your business results? Then try our business development service for e‑shop expansion abroad. We will find B2B contacts for you, which you can use as the basis for the foreign distribution network of your e‑shop.
SUMMARY
Bulgaria, Hungary and Romania are the region’s true e‑commerce tigers. The local market is growing at a rapid pace, so it is no wonder that a number of internationally operating online shops are expanding into the country. If you have an excellent online store, pro‑customer approach and the ability to process orders and deliver goods quickly, you will easily succeed in Bulgaria. Don't miss this opportunity!
At NK Expand, we can help you with everything you need for your expansion into Bulgaria. Recently, we helped ROBOT WORLD, which sells robotic products, to successfully expand into the Bulgarian market. Contact us and let our specialists help you expand your online shop into Bulgaria too.