Online store expansion to Belgium
European e‑commerce crossroads
Belgium is a country where different cultures and languages collide. However, it is also a unique and diverse market, one of the fast‑growing in Europe. It is becoming one of the key players in European e‑commerce with great potential.
WHY EXPAND
YOUR E‑SHOP TO
BELGIUM?
High purchasing power, strategic location, stable economy, dynamically growing e‑commerce market, advanced infrastructure and proximity to other advanced e‑commerce markets.
RAPID GROWTH OF
BELGIAN E‑COMMERCE
The e‑commerce market in Belgium is growing, with expected revenues of USD 14.16 billion by 2029 and an annual rate of 9.31%. Popular segments include hobby and leisure, fashion, electronics, and food.
AN ATTRACTIVE AND STABLE MARKET WITH POTENTIAL FOR THE FUTURE
Despite its small size, the Belgian market is highly stable, reliable and its strong emphasis on quality and customer satisfaction makes it an attractive and promising destination for foreign e‑shops.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING TO BELGIUM?
Belgium is a country of two main languages – Dutch (Flemish) and French. An e‑shop must be run in these two languages, in particular, in order to reach both main parts of the Belgian population. German is another widespread language and is even Belgium’s third official language.
Belgian consumers emphasize affordability and convenience, often using the option to compare prices across online and offline sellers.. When shopping, they appreciate quality and are willing to pay for it, but also expect a high level of customer service. More and more purchases are made via mobile devices, so it is important to have a perfectly responsive e‑shop and website.
Preferred payment methods differ between the Flemish‑ and French‑speaking populations. So we recommend offering the most popular ones in general. Especially Bancontact, credit and debit card payments and PayPal payments. Digital wallets and methods like Sofort and Buy Now, Pay Later (BNPL) are also growing in popularity.
Belgian customers also have high expectations for delivery. They prefer to choose from multiple methods, such as home delivery, pick-up point and box delivery, with an emphasis on fast and reliable delivery and sustainability.
The Belgian market is home to several strong e‑commerce players, such as Bol.com, Coolblue.be, Amazon.fr and Zalando.be. It is therefore important to have a well‑developed strategy to get ahead on the Belgian market. A very common strategy is simultaneous sales via a company’s own e‑shop and Amazon Belgium. However, this strategy is only suitable for a certain range.
We will be happy to prepare tailor-made research into the Belgian e-commerce market, your Belgian competition and other information, including what to look out for when expanding your e-shop to Belgium.
WHY EXPAND INTO BELGIUM WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO BELGIUM?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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