Online store expansion to Ukraine
Hunger for goods from the west
Ukraine = a large market with great potential for e‑shops expanding abroad. After the situation related to the war calms down, significant growth is expected due to low competition. Timely e‑shop expansion can bring significant opportunities.
WHY EXPAND
YOUR E‑SHOP
TO UKRAINE?
The low degree of competition associated with the pre‑war stage of maturity of the e‑commerce market. Once the war is over, Ukrainians will jump into online shopping. And the advantage will be with the e‑shops that enter the Ukrainian market first.
RAPID GROWTH
OF E‑COMMERCE
Ukraine’s e‑commerce market will reach a value of USD 5.37 billion by 2028 with annual growth of around 6.5%. Of course, it all depends on the current situation related to the war conflict.
ENORMOUS INTEREST IN
WESTERN GOODS
Ukrainians have a huge interest in foreign products, especially fashion, electronics and cosmetics. The biggest online stores in Ukraine include Rozetka, Makeup and Comfy.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO UKRAINE?
Ukraine’s biggest risk is the current political situation. No‑one can predict the developments on this front. The advice is to monitor the situation and proceed with caution.
Knowledge of foreign languages is very low among Ukrainians. Of 32 European countries, Ukraine finished 28th in 2018. The overwhelming majority of the population does not speak any foreign language. However, the situation with regards to their native language is also ambiguous. While 70% of the population consider Ukrainian to be their native tongue, 30% consider it to be Russian. This 30% not only includes the Russian ethnic minority, but also Ukrainians themselves. E‑shop operators should therefore be prepared for this linguistic inconsistency and translate their Ukrainian e‑shop into both languages.
In terms of customer support, it is necessary to operate it on a Ukrainian telephone number and in Ukrainian. Ukrainians always appreciate the opportunity to communicate in their native language and it would be good if an e‑shop gave a local and trustworthy impression.
We will be happy to prepare tailor‑made research into the Ukrainian e‑commerce market, your Ukrainian competition and other information, including what to look out for when expanding your e‑shop to Ukraine.
WHY EXPAND INTO UKRAINE WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED TO EXPAND TO UKRAINE?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
Contact us
Send us an e‑mail
