Online store expansion to Italy
West European rocket
Italy has the fastest growing e‑commerce market in Western Europe. The low number of e‑shops and Italians’ high willingness to shop online create ideal conditions for further growth in coming years. Get new customers in Italy for your e‑shop too!
WHY EXPAND
YOUR E‑SHOP
TO ITALY?
The rapid growth of Italian e‑commerce, the high purchasing power of the population and the low number of e‑shops increase the chances of successful entry by new e‑shops to the Italian e‑commerce market.
DYNAMIC GROWTH OF E‑COMMERCE
The Italian e‑commerce market is growing steadily and intensively year on year. Further growth is expected in the coming years. Moreover, Italians shop online readily and very often.
DYNAMIC GROWTH OF E‑COMMERCE
The number of e‑shops per capita is still pretty low. The Italian e‑commerce market is therefore not yet oversaturated and thus offers interesting opportunities for foreign e‑shops.
WHAT SHOULD YOU TAKE INTO CONSIDERATION WHEN EXPANDING INTO ITALY?
Italians pay attention to quality user reviews and recommendations when shopping in e‑shops. It is advisable to collect them right from the beginning and actively communicate them to e‑shop visitors.
In terms of payment methods, it necessary to offer Italians the method they really use and prefer. More than half of Italians like to pay via PayPal. Other popular payment methods include credit cards (45%) and debit cards (37%). And don’t forget the Italian credit card CartaSi, which is used by over 7 million Italians, representing a market share of more than 40%.
As in other major Western European countries, Amazon is the most popular e‑shop in Italy. If you are planning to sell through your own e‑shop, it is a good idea to use Amazon as a second sales channel, at least in the beginning.
When expanding to Italy, perfect Italian is a must. Both when translating an e‑shop into standard Italian and operating customer support. When calling a customer helpline, Italians expect to communicate with a native speaker of Italian on a local Italian telephone number. When planning customer support, please be aware that Italians prefer the phone to writing e‑mails and call frequently and happily.
We will be happy to prepare tailor‑made research into the Italian e‑commerce market, your Italian competition and other information, including what to look out for when expanding your e‑shop to Italy.
WHY EXPAND INTO ITALY WITH NK EXPAND?
WHO HAVE WE ALREADY HELPED TO ACQUIRE NEW CUSTOMERS ABROAD?
Nedeto
Market research, keyword analysis, SEO translations and localization, customer support. Simply the complete expansion for the Trenýrkárna underwear shop and its Nedeto brand across almost all of Europe.
Kulina
We helped Kulina occupy all 27 European markets in three years. We now take care of their customer support.
Herbatica
Successful e-shop expansion to Hungary. By setting up effective PPC campaigns, we have increased their conversion rate by 7.8% while reducing the advertising investment by as much as 30%.
WHAT WILL YOU NEED WHEN EXPANDING TO ITALY?
EXPANSION TO OTHER COUNTRIES? SURE! WITH NK EXPAND YOU CAN EXPAND ACROSS EUROPE
OTHER E‑SHOPS THAT WE HELPED SUCCESSFULLY EXPAND ABROAD
Case studies
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