Professional SEO optimization and PPC campaigns on Amazon

Rules of the game – how paid advertising works on Amazon

Amazon is, by definition, a competitive environment. For your product to succeed, you need to appear on the front pages and “skip over” other competing products. We ensure this with the right mix of PPC campaigns, SEO optimization and other support activities.

It can take a number of months for a product to reach the top of search rankings. It is important to persist in marketing activities despite the higher cost to turnover ratio and invest in a product in the long term. That’s why we recommend that you carefully consider which products you want to sell on Amazon. And initially invest primarily in a few top products with the greatest potential.

Once a product gets ahead, marketing costs decrease and sales increase. Your product becomes a cash‑cow. This means that it generates revenue on a steady basis, from which you can then fund campaigns for other products.

The long‑term goal is to gradually build a quality portfolio of such cash-cows on Amazon.

Professional PPC campaigns on Amazon

Amazon ads are based on the PPC model, i.e. pay‑per‑click. So a seller on Amazon only pays for a click on their ad. This allows sellers to easily track the success of their campaigns and adjust them as needed.

Types of ads on Amazon

Sponsored Products Ads – appear in search results and lead customers directly to the product page.

Sponsored Brands Ads – promoting the brand as a whole, displayed as a banner at the top of search results. They include logo, text and selected products.

Video ads – appear on Amazon affiliate sites such as IMDb, Twitch, Fire TV, etc.

Audio ads – play while listening to music for free on Alexa voice enabled devices.

Native ads – recommend similar products to customers looking for specific goods. They are especially suitable if you sell products that are characteristic in some way.

Amazon DSP (Demand Side Platform) – allows you to combine different types of ads and track their effectiveness. This allows you to effectively adjust your cost‑per‑click and costs of video, audio and other ads.

Amazon Virtual Store – creating a virtual store increases the trustworthiness and visibility of your products. At the same time, you support sales for your other products.

Optimization and costs of advertising on Amazon

The price of advertising depends on your cost‑per‑click bid. Keywords and their optimization are essential to achieve high visibility for your ads. The right keywords and the elimination of negative keywords can significantly increase the success of your advertising campaigns on Amazon.

SEO optimization of listed products on Amazon

SEO product optimization on Amazon marketplace is a complex process. It improves search results, attractiveness, and conversion rates by improving various elements of product pages. Optimization is key to successful sales on Amazon, because only a well‑optimized listing has a chance to stand out amid the flood of competitors.

Optimization of individual Amazon listings

• SEO keyword research and their implementation in texts
• improving formatted texts – headline, description, bullet‑point lists, reviews, etc.
• quality photos and videos
• quality A+ content

Optimization involves managing a variety of elements of your product listing. Remember that only high‑quality optimized content helps maximize the performance and sales of your products.

Ongoing feedback from Amazon specialists at NK Expand

To keep improving your sales results on Amazon marketplace, you need to keep working on improving your content. And use competitor monitoring to optimize your product listing.

Amazon marketplace specialists from NK Expand keep you informed not only about current campaign results, but also suggest further steps to improve your sales on Amazon.