Online marketing for expansion abroad

For online marketing to be successful abroad, ad groups must be set up and managed by a specialist who knows the cultural environment of the relevant country and can tailor campaigns accordingly. This is the only way to target your advertising on the right target groups, drive relevant traffic to your website and turn it into new orders.

At NK Expand, we have native speakers specializing in PPC and SEO services in almost all European countries. You can rely on your campaigns being understandable, trustworthy and functioning.

I WANT TO GET OUR E-SHOP TO THE TOP OF SEARCH ENGINE RANKINGS →

Price of online marketing for expansion of e‑shop abroad

The advantage of working with NK Expand on online marketing is that we bring together SEO/PPC specialists and native speakers in individual countries. We thus keep the prices of marketing services at a level acceptable even for e-shops that are just starting to sell abroad.

“At NK Expand, they set up PPC campaigns and helped us successfully expand our e‑shop into Hungary and Romania. The cost to turnover ratio has remained below 30% over the long term.”

Owner of Czechoslovak e‑shop selling natural cosmetics

Online marketing for successful e‑shop expansion abroad

Keyword analysis in a selected foreign language

Basis for SEO optimization of your e‑shop. A summary of keywords with search volumes for each query and an overview of search volumes for the main categories/subcategories of your e‑shop.

PPC campaigns

We focus your advertising precisely on the target group for your e‑shop to maximize your conversion rates.

Social media: Facebook, Instagram, YouTube…

Meta Ads allow you to target your advertising accurately. Take advantage of it! We help you get the most out of your Facebook and Instagram advertising.

Expansion through Kaufland Global Marketplace

Do not forget expansion through ‘marketplaces’. In addition to Amazon, there is also, for example, the German Kaufland Global Marketplace.

SEO optimization of e-shop in foreign language

Complete SEO services for correct indexing and quality results in organic searches of your e‑shop. Drive traffic from free searches.

Product comparator registration

Interesting tools that can greatly help in the expansion of your e‑shop. But beware of the different quality of search engines from country to country.

Link building, SEO development and content creation

We will get you to the top of the rankings in organic search results and thus ensure higher traffic to your e‑shop.

Direct e-mail marketing – newsletter

The tool has been overlooked in the recent past, but has great potential. Stay in touch with your customers and encourage repeat purchases.

I WANT TO ACQUIRE NEW CUSTOMERS FOR OUR E-SHOP ABROAD →

Keyword analysis in a selected foreign language

The extensive preparation of keywords in a foreign language is one of the fundamental pillars of any successful e‑shop marketing strategy. You will receive a summary of keywords with search volumes and an overview of the main categories and subcategories of your e‑shop with comments and recommendations.

This keyword analysis can be used for the following components of a company’s online marketing activities:

Texts for PPC campaigns
Product descriptions and category descriptions for an e‑shop
Metadata (titles, descriptions)
Newsletters, blog articles, social media posts
Texts for e‑mail communication associated with the ordering process
Continuous editing and SEO optimization for an e‑shop

SEO optimization of a website in a foreign language

Using a keyword analysis, we adjust all the important elements of your e‑shop and website ‒ titles, descriptions, headlines and alternative descriptions. Everything for proper indexing and excellent results in organic searches of your e‑shop.

If necessary, we also do an SEO audit for you – an in‑depth analysis of an e‑shop to verify its ability to generate traffic from search engines.

In particular, we focus on the following website functionalities:

Indexation
Existence of landing pages
Unification of used URLs
Loading speed
Architecture and internal link building
Content readability and image optimization

The output from an SEO audit is the identification of problems and proposals for their resolution. The report also identifies those opportunities for improvement that should be prioritised ‑ not all problems carry the same weight and complexity of solution. You can focus on improvements that bring the greatest and fastest benefit to your e‑shop.

PPC campaigns

PPC advertising is usually the fastest and most effective tool for attracting new e‑shop visitors in a new country. We focus on the target group for your e‑shop and show it only to the relevant audience. You thus use your click‑through costs effectively.

In addition to the target group for your e‑shop, we also focus on local specifics and cultural differences when setting up your campaigns, write original ad group texts and continuously monitor and manage their performance.

When managing your PPC campaigns, we set up and use the following tools, in particular:

Google Analytics
Google Ads
Google Merchant Center
Sklik (for the Czech Republic)
Google Tag Manager
Looker Studio for monthly results reporting

Process for initial setup of PPC campaigns

Implementation of measurement codes
Creation of a text ads (including basic keyword search)
Setting up of Google Shopping in search (Google Merchant Center)
Setting up of dynamic (or static) remarketing

Product comparator registration

Local product comparators can help during the expansion of your e‑shop. We definitely recommend not underestimating them. But they play a slightly different role in each country. In some countries, this is an essential sales channel that can bring you new customers and orders quickly and easily. In Hungary, for example, we strongly recommend registering on the Árukereső comparator, in Romania on Compari or Fruugo.

But beware, not all comparators work as well as the Czech Heureka. Sometimes it is preferable to use them more to get customer references. For each country, it is always necessary to conduct a search of the available comparators, select the relevant ones for your products and then define a strategy for how to approach them and what to expect from them. Don’t know how to do it? Never mind, we’ll help you!

Social media: Facebook, Instagram, YouTube, LIndedIn...

Be close to your customers. Social networks are an ideal tool for building your e‑shop’s brand in a new foreign market. They are also great for effectively building relationships with your e‑shop’s customer community, which will pay off in terms of repeat purchases.

We can create your Facebook, Instagram and/or YouTube profile to make a trustworthy impression on local visitors. And we can help you prepare texts for paid and unpaid campaigns.

Thanks to sophisticated targeting, you can specify the target group for your e‑shop that a post will be displayed to. This makes a promotion more effective. You can target based on behavior, interests or detailed demographic and geographic data. Or create your own Facebook Lookalike user groups.

“Thanks to NK Expand, our entry to the Hungarian market was a real success. We used Facebook and Google Ads to bring over 25,000 new visitors to our e‑shop in the first month after entering Hungary.”

Operator of a Czech e‑shop selling Street & Sportswear fashion

Link building and continuous SEO development

Link building (sometimes also called linkbuilding) is one of the most important SEO tools. Link building belongs to the group of off‑page SEO methods, so it takes place outside your site. The higher quality and more sophisticated your site’s backlink network, the better search engines will rank and prioritize it over your competitors’ sites. This will give you better positions in organic search results and thus ensure higher traffic to your e‑shop.

There are many link building methods for building backlinks. Some are simple, such as linking your content to your partner sites (link exchange), whereas others are more complex and require more time to prepare and implement. The latter include:

The creation and use of microsites for mutual link building
Broken link building ‑ replacement of broken links
Link baiting ‑ creation of content with link building potential (requires extensive work with keywords)
Influencer marketing
Barter cooperation (e.g. with suppliers, customers)
Direct purchase of backlinks, or sponsorship
Strategic partnership with relevant websites and e-shops
Publication of own content (e.g. blogs, instructions, advice and recommendations) on third party servers and in press release aggregators
The creation of accounts and registration in thematic or branch catalogues

We use a number of specific SEO tools – Marketing Miner, Google Search Console, Ahrefs, Semrush, Collabim, etc.

Our foreign SEO specialists from the country you are expanding to will work on the continuous SEO development of your e‑shop. This ensures that you are linked to relevant and trustworthy websites on the most advantageous terms for you. The aim of our specialists’ work will be to develop a link profile and increase unpaid traffic to your e‑shop.

Work with foreign language content includes its creation. Our copywriters create high‑quality content for your e‑shop that will be useful or entertaining to your visitors and that they will be happy to share. For more information about creative work for e‑shops expanding abroad, visit Foreign language content creation.

EXPANSION OF E‑SHOP THROUGH KAUFLAND GLOBAL MARKETPLACE

When expanding your e‑shop abroad, you can also sell on marketplaces. In addition to Amazon, the German Kaufland Global Marketplace offers its services in Europe. However, selling through marketplaces brings not only a number of benefits, but also specific pitfalls that are worth bearing in mind. For more information, see the Selling on Kaufland Global Marketplace page.

Direct e‑mailing ‒ newsletters

Communicate regularly with your customers. Newsletters are one of the strongest sales channels available. In recent years, however, they have often been overlooked by e‑shop operators. Despite this, they are a very effective tool for repeat purchases by current e‑shop customers.