Market research for expansion abroad

Are you serious about expanding your e‑shop abroad? Then quality preparation and market research are the foundation for your successful expansion abroad. Without a clear idea about the market potential of target groups, investment in expansion is a non‑starter. We will prepare complete source materials and recommendations for you and help prepare for the expansion of your e‑shop really well.

Is the market in the selected country suitable for you? Is your target group large enough? Do you know what the usual shopping behaviour is in the country in question? This varies considerably even within Europe. While transport, references and brand play significant roles in the West, it is often mainly price in the East. CPCs also vary considerably from country to country. And there are many more such differences.

“At the beginning of the expansion of our e‑shop to Bulgaria, we commissioned a detailed analysis of the Bulgarian e‑commerce market, selected competitors, an analysis of the purchasing behaviour of Bulgarian customers online and an analysis of the media behaviour of selected target groups from NK Expand. Thanks to these detailed analyses, our expansion into the Bulgarian market is successful and continuing."

Expansion manager for a Czech e‑shop selling kitchen equipment

NK Expand market research outputs

Detailed analysis of the market and selected market sector for expansion abroad

market volume
market dynamics and growth potential
market and customer specifics
customer motivation and concerns regarding online shopping
current trends in local e‑commerce
usual shopping behaviour in the country
preferred payment methods
preferred modes of transport
level of use of product comparators
financial demands of online marketing

Detailed competitive analysis for expansion abroad

identification of the main competitors and their strengths and weaknesses
market shares of the main competitors
analysis of competitors´ marketing activities

A detailed market analysis will help you to consider, responsibly and consistently, whether the planned expansion to the selected country is suitable for your e‑shop. This will save you a lot of worries and unpleasant surprises in the future.

I WANT TO EXPAND ABROAD BASED ON QUALITY DATA →

Price of foreign market research

When was the last time you made a business decision without considering all the pros and cons? In the case of e‑shop expansion abroad, you should also proceed based on relevant data. We can prepare a detailed market analysis or a detailed analysis of your competitors for the starting price of CZK 4,900. See our price list for more information.