Kulina uses our SEO keyword analyses for European expansion

Expansion of any online store into a new foreign market always requires a great deal of meticulous preparation. It is necessary to assess the target e‑commerce market, the buying habits of target customers and the strengths and weaknesses of the competition – all very compelling arguments as to why we consider a comprehensive market analysis one of the fundamental pillars of market expansion.

For Kulina (www.kulina.cz) we have prepared one such comprehensive analysis focused on the Bulgarian e‑commerce market. First, we gathered information regarding the expectations and media behaviour of Bulgarian online customers.

We then followed up this preparatory phase with an SEO analysis of Bulgarian keywords. Based on this analysis, we have prepared an extensive tree of more than 700 categories and a glossary of terms for subsequent localization of the store. We followed a similar procedure during our keyword analyses for Romanian, German, Hungarian and other European languages. These SEO analyses will assist Kulina in their endeavor to prepare different language versions of Kulina.cz, each individually tailored to the customers of the given target country.