How we helped a Czech B2B and B2C e‑shop become one of the leading players in the Hungarian e‑commerce market in just two years

We assisted a Czech B2B and B2C e‑shop with a mail‑order and warehouse assortment in entering the Hungarian market in October 2022. At that time, established competing e‑shops were already operating in the market, and the client faced not only a lack of brand awareness but also strong local competition. The key challenge was to develop a marketing plan that would make the new e‑shop stand out among established companies and attract the first customers. The primary focus of the e‑shop on the Hungarian market remained the local B2B segment, with B2C customers as a secondary target.

Cooperation objectives

Main goal: Build awareness of the e‑shop among the target audience and attract the first customers. In a market dominated by established players, achieving rapid visibility was essential.

Long‑term goal: Gradually optimize online marketing costs and ensure sustainable growth. At the same time, continuously implement SEO activities to increase organic (unpaid) traffic, ensuring a stable source of free customer inflow to the e‑shop.

The story of collaboration

Entering the Hungarian market in 2022 was no easy task. We had to build the e‑shop from scratch in an environment shaped by high Hungarian inflation and growing competition. The first key steps involved launching PPC campaigns to quickly boost the e‑shop’s visibility and laying the groundwork for future SEO optimization. Over time, we adapted the strategy to account for market specifics and changes in customer behavior.

Strategies and tactics employed

PPC Campaigns:

Performance Max (PMax) to maximize visibility across platforms.
Shopping campaigns targeting specific products.
Branded search campaigns to build brand recognition.
Remarketing to re‑engage users who have already visited the site.

SEO activities:

SEO audit to identify the technical and content quality of the website.
Technical SEO.
On‑page optimization focused on improving website structure and content.
Link building to enhance domain authority.

Tools employed:

GA4, Google Ads, Meta Ads, Microsoft Ads, Ahrefs, Google Search Console.

Tangible results

In two years, we achieved outstanding results that clearly demonstrate the effectiveness of the chosen strategy:

16x increase in sales:

According to data from Google Analytics, we successfully increased the e‑shop's total sales by more than 16 times from December 2022 (the first month of data tracking) to the end of November 2024.

Radical improvement in ROAS (Return on Ad Spend):

December 2022: 373.01% – high initial acquisition costs.
November 2024: 25.49% – sustainable effectiveness.

Increase in organic traffic:

Thanks to continuous SEO efforts, we were able to increase organic (unpaid) traffic by more than 400% from April 2023 to November 2024.
The share of organic traffic in relation to total e‑shop traffic increased from 5% in April 2023 to 19% in November 2024.

Significant shift in Meta Ads:

In September 2023, we complemented the Czech PPC specialist with a local Hungarian e‑commerce online marketing specialist. Especially in Meta Ads, this move had a massive impact, with revenues gradually increasing by 236 times (data from November 2024).
The ROAS decreased from 356% (January 2023) to 18.75% (November 2024).

Key milestones

Overcoming inflation: In 2023, Hungary experienced a record inflation rate, which impacted customer purchasing behavior. Thanks to the flexibility and adaptation of campaigns, we were able to achieve e‑shop growth even during these challenging times.
The entry of the Chinese marketplace Temu into the Hungarian market: The increased competition led to higher costs per click. It was essential to adjust the strategy and regularly review the budgets to maintain the client's market position.
Local Hungarian e‑commerce marketing specialists: Since September 2023, local specialists have primarily managed the PPC campaigns. This resulted in even better budget allocation and campaign optimization.

ONLINE MARKETING TRANSLATIONS INTO ROMANIAN

The customer continues to create their own content for social media and other elements of the company’s online marketing activities. Our work is to translate these texts into Romanian. This concerns translations for PPC campaigns and social media posts ‑ texts intended to raise brand awareness, support sales, inform customers about new products, etc.

The entire content was and continues to be translated by the same linguists who translated the website and online shop. This ensures that all the texts are terminologically and stylistically consistent and feel authentic, comprehensible and fun to read.

The story of the Czech B2B and B2C e‑shop demonstrates that significant growth is possible even in the highly competitive Hungarian market. The key is the involvement of local PPC marketing specialists and well‑established, continuously optimized strategies.

Do you have an e‑shop, but the sales results aren't meeting your expectations? Get in touch with the foreign online marketing specialists at NK Expand. They will help your e‑shop succeed not only in the Czech Republic but also in other European countries.

HAVE A LOOK AT OTHER CASE STUDIES

Online shop now sells air conditioning even in Hungary We are helping online shop selling home fragrances to successfully expand throughout Europe Online shops can succeed even on the demanding German market How we conducted market research for the expansion of an online shop to Romania Research of the Hungarian and Romanian e‑commerce markets as the key to successful expansion Manufacturer of unique wooden saunas is expanding to Austria